What are Semiotics? Why are they important?
Semiotics is the study of sign processes, or signification and communication, signs and symbols, and is usually divided into three branches:
Semantics: Relation between signs and the things to which they refer; their denotata
Syntactics: Relations among signs in formal structures
Pragmatics: Relation between signs and their effects on those (people) who use them
the sign – the picture, object, sound
the system into which signs are organised
the culture within which these signs operate
It is the study of signs and symbols, especially as means of language or communication.
The person who laid the foundation for Semiotics was Saussure.
Saussure is widely considered to be one of the fathers of 20th-century linguistics and of semiotics, and his ideas have had a monumental impact throughout the humanities and social sciences. wikipedia.org
It has a particular interest to media studies when it comes to the analysis of print and film.
Signifiers-Is the actually image, physical apperance or sound.
Signified- Is what the sign reffers to or suggests.
x
No comments:
Post a Comment