welcome welcome welcome and such..

welcome to my AS media project blog, this blog will be my "diary" of the whole year and the progress i make.
i hope it's up to standards and i know i'll enjoy putting it together, as much as you enjoy reading it maybe? ;p

mmm..

mmm..

Thursday, October 22, 2009

Target Audience.

Admittedly, again.. confused.
As i was i'll i had to catch up on a three hour lesson that i missed.
This included the ACORN system.
It's to do with Target Audience i've heard so i'll begin with Target audience explanation and the continue ACORN onto another blog. Because i do love to waffle on.. (;

In marketing and advertising, a target audience, or target group is the primary group of people that something, usually an advertising campaign, is aimed at appealing to. A target audience can be people of a certain age group, gender, marital status, etc. ...
http://www.google.co.uk/searchhl=en&safe=active&defl=en&q=define:Target+audience&ei=7kbgSvOTJdq6jAesx7SlBg&sa=X&oi=glossary_definition&ct=title&ved=0CAsQkAE

A target audience needs to be chosen no matter what product or piece of work you are producing, you choose a target audience that you feel your work ( what you believe you can achieve ) will appeal most to, andf then work towards what you know that target audience finds attractive.
Without targeting a certain area of people, it would be more difficult. It would be difficult for instance if your target market was a minority - it's easier to choose a majority area ( Teens, Women, Under 18's).

You have to know what you are aiming for in relevance to an audience, who would respond best to your style or your preferences ( in your product/work )
i foudn this website very useful in establishing the purpose of a target audience

https://spinproject.rdsecure.org/downloads/TargetAudience.pdf

now.. ACORN SYSTEM..
next post please ;D
x

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